THE BOOK ABOUT SAAS: A GUIDE TO SOFTWARE-AS-A-SERVICE COMPANIES FOR FOUNDERS, OPERATORS, INVESTORS, AND NERDS

This book is available on Amazon and includes edited transcripts of the SaaS Crash Course (first Six episodes of SaaShimi):

1. History of SaaS: Phil Wainewright, founder of diginomica, discussed the early days of SaaS and the evolution of the industry.
2. SaaS Metrics: Dave Kellogg, famous in the industry for his blog, Kellblog, walked through the quantitative side of the field, covering metrics that SaaS discussions often cite.
3. Building a Sales Organization: Jacko van der Kooij, the founder of Winning by Design, shared how he would grow the sales organization of a growing SaaS company.
4. Building a Marketing Organization: Tracy Eiler, an author and marketing executive, shared her take on building a firm’s marketing function.
5. Building a Customer Success Organization: Ed Daly, the industry veteran, provided color on what customer success is and is not.
6. Raising Capital: Bruce Cleveland, an author and investor, shared his blueprint for raising capital from venture capital firms.

BEFORE YOU BUY:
- The book contains my interpretations of my guests' takes on SaaS. You can listen to these interviews for absolutely FREE on this web site.
- If you need something tangible in your hands to better digest information, but you are not sure it is worth $2.99—it is. I priced the book on par with a Starbucks Latte, and proceeds (net of tax) will go to St. Jude Children's Research Hospital.